a large vault used to store gold

How to Buy Gold: Our Top Tips for 2023

Investing in gold is a tradition that stretches back thousands of years. From the earliest civilizations to modern financial markets, gold has maintained its allure as a symbol of wealth and a form of currency. Today, investing in gold is considered a strategic financial move and a way to diversify an investment portfolio.

Gold offers an effective hedge against inflation and currency fluctuations, as it maintains its value even when other assets don’t. Moreover, unlike stocks and bonds, gold is tangible — you can touch it, hold it, and store it safely.

This guide explores the ins and outs of investing in gold, including key considerations and best practices.

Key Takeaways

  • Purchasing physical gold, including bars and coins, is a straightforward process that can be done through reputable dealers.
  • Investing in gold can also be accomplished through a Gold IRA, which provides certain tax advantages.
  • Other forms of gold investing include purchasing gold jewelry and exploring alternative options such as gold ETFs or mining stocks.
  • Due diligence and research are essential when buying gold to avoid scams and ensure you’re buying from reputable sources.
  • Gold should be considered as part of a diversified investment portfolio and not as the sole asset class.

How to Buy Gold

a man buys gold bars and coins from a trusted dealer

Investing in gold is not a one-size-fits-all strategy. Your method of buying gold will largely depend on your financial goals, the amount of physical storage you have, and your personal preference. In this section, we’ll delve deeper into the various ways to buy gold, highlighting the considerations you should bear in mind for each method.

Buying Physical Gold Bars and Coins

Buying physical gold in the form of bars and coins is the most direct way to invest in gold. But this method requires careful consideration, particularly in terms of storage and authenticity.

Gold Bars

Gold bars, also known as bullion, are typically rectangular in shape and are produced by private mints. They come in various sizes, ranging from one gram to 400 ounces. Larger bars carry a lower premium over the spot price of gold because they cost less to manufacture relative to their gold content.

One thing to note when buying gold bars is their liquidity. Larger bars may be harder to sell compared to smaller ones, simply because they are more expensive. If you’re buying gold as a long-term investment and you’re not concerned about the need to sell in small quantities, larger bars could be a viable choice.

Gold Coins

Gold coins are typically produced by government mints and carry a face value, although the intrinsic value of the gold they contain is usually much higher. They’re often considered more collectible than bars and may carry a higher premium.

Coins like the American Gold Eagle, Canadian Gold Maple Leaf, and South African Krugerrand are recognized worldwide, which makes them more liquid than bars and easier to sell. When buying gold coins, ensure they are from a reputable mint and come with a certificate of authenticity.

Buying Gold with a Gold IRA

A Gold IRA, short for Individual Retirement Account, allows you to invest in gold within a tax-advantaged structure. This method is especially suitable if you’re looking to diversify your retirement savings.

To set up a Gold IRA, you’ll need to select an IRS-approved custodian and a secure storage facility. IRS-approved custodians can be banks, credit unions, trust companies, or any entity approved by the IRS.

The gold held in your IRA must meet certain purity standards — typically, it must be 99.5% pure. Acceptable forms of gold include certain bullion coins and bars. Keep in mind that you cannot store the gold yourself; it must be stored by the approved custodian.

Buying Gold Jewelry

Buying gold jewelry is a more tangible and enjoyable way of investing in gold. In addition to the value of the gold, you’re also buying a piece of art or a sentimental item.

However, the price of gold jewelry also incorporates the craftsmanship, brand, and design, which can significantly increase the cost above the value of the gold content. As a result, gold jewelry is often considered less of an investment and more of a luxury purchase.

When buying gold jewelry, always ensure you understand the purity of the gold (usually represented in karats) and that the price reflects this. It’s also worth remembering that unlike coins or bars, selling gold jewelry may require an appraisal and might not fetch the same value as its weight in gold.

Other Options for Gold Investing

Apart from physical gold, there are several other ways to invest in gold.

Gold ETFs

Gold exchange-traded funds (ETFs) provide exposure to gold without the need to store physical gold. Each share of a gold ETF represents a specific amount of gold, usually one-tenth of an ounce. When you buy shares of a gold ETF, the gold is held by a custodian on behalf of the fund.

Investing in gold ETFs is similar to trading stocks. You’ll need a brokerage account, and you can buy or sell shares at any time during the trading day. The value of the shares moves with the price of gold, providing you with direct exposure to gold price movements.

Gold Mining Stocks

Gold mining stocks represent companies involved in the exploration, mining, and production of gold. Investing in these stocks means you’re betting on the profitability of the company’s operations.

Gold mining stocks can offer leverage to the price of gold. If a company can produce gold at a cost lower than the market price, it stands to make a profit. However, investing in these stocks also exposes you to risks associated with the mining industry, such as operational issues, regulatory changes, and environmental risks.

By understanding these different methods of investing in gold, you can choose the one that aligns best with your investment goals, risk tolerance, and personal preferences. Remember, investing in gold should be part of a diversified investment strategy and should reflect your overall financial objectives.

Best Places to Buy Physical Gold

When it comes to buying physical gold, the key is to find trustworthy sources that offer competitive prices and secure transactions. Different sellers specialize in different types of gold products, so you’ll need to align your purchase with your investment objectives and personal preferences. Here, we delve deeper into potential places to buy physical gold.

Online Gold Dealers

Online gold dealers are a popular choice for many gold investors due to their convenience and wide range of offerings. They allow you to buy gold from the comfort of your home, typically offering a range of bars, coins, and sometimes jewelry.

Reputable online gold dealers include APMEX, JM Bullion, and Kitco. They provide detailed information about the products, including weight, purity, and price, and often feature customer reviews. Some online dealers also offer secure storage options.

Before buying gold online, ensure the website is secure, and verify the dealer’s reputation. Consider factors such as shipping fees, insurance, and return policies. It’s advisable to pay with a credit card for added protection in case of a dispute.

Gold IRA Companies

For those looking to buy gold for their retirement accounts, Gold IRA companies are a logical choice. These companies specialize in setting up and managing Gold IRAs, including the buying, storing, and selling of your gold.

Reputable Gold IRA companies include Augusta Precious Metals, Goldco, and Birch Gold Group. They offer a range of IRS-approved gold products and provide guidance on setting up your Gold IRA. When choosing a Gold IRA company, consider their fees, customer service, storage options, and reputation.

Local Gold Dealers

Local gold dealers or coin shops can provide a personal touch and face-to-face interaction. They can answer your questions in real-time and offer a tangible shopping experience where you can see and touch the gold before buying.

To find a reputable local dealer, consider referrals from friends or family members who have made similar purchases. Check if the dealer is a member of professional organizations like the American Numismatic Association or the Professional Numismatists Guild. Remember to compare prices with online sources and other local shops to ensure you’re getting a fair deal.

Jewelry Stores

If you’re interested in gold jewelry as an investment, local or online jewelry stores are your best bet. Established brands like Tiffany & Co. or Cartier offer exquisite designs but usually at a higher price due to their brand recognition and craftsmanship. For pure investment purposes, consider buying from reputable jewelers that charge minimal premiums over the intrinsic gold value.

Be aware that when you buy gold jewelry, you’re paying for more than just the gold content. The design, brand, and craftsmanship also factor into the price. Always check the purity of the gold, usually marked in karats, before buying.


Some banks sell gold coins and bars, making them a secure and convenient option for investors. Banks offer the assurance of a safe transaction and may also provide storage options. However, they may not offer a wide range of products and might charge higher premiums compared to other dealers.

Auctions and Estate Sales

Auctions and estate sales can be a source of unique gold items, including vintage gold coins and jewelry. However, these require a good understanding of gold valuation and authenticity verification. They may not be suitable for novice investors.

Each buying source has its pros and cons. Therefore, it’s essential to do your due diligence and consider factors such as price, authenticity, customer service, and your comfort level with the seller before making a purchase. It’s always a good idea to diversify your sources when buying gold to balance the benefits of each.

Tips for Buying Gold and Avoid Getting Scammed

a yellow sign that reads "SCAM ALERT" surrounded by dollar bills

Gold is a valuable commodity, and as such, it has its fair share of fraudulent players. While most gold dealers are trustworthy, some unscrupulous individuals or organizations can take advantage of uninformed investors. Here are some essential tips to follow when buying gold to ensure a safe and profitable investment.

Understand the Market

The gold market, like any investment market, fluctuates based on various factors, including supply and demand, political stability, economic factors, and investor behavior. Understanding these factors can help you make an informed decision about when to buy gold.

Check the Spot Price

The spot price of gold is the current market price at which gold is bought or sold for immediate payment and delivery. It’s quoted per troy ounce and changes throughout the trading day. Knowing the spot price can help you assess whether the price you’re being offered is fair.

Choose a Reputable Dealer

Whether you’re buying from an online dealer, a local coin shop, or a jewelry store, it’s critical to choose a reputable dealer. Look for dealers who have been in business for several years, have positive customer reviews, and are members of professional organizations like the American Numismatic Association or the Professional Numismatists Guild.

Verify Authenticity

For physical gold, always check the weight, dimensions, and purity of the gold you’re buying. Reputable dealers will provide this information. For coins, check for the mintmark and the year of minting. Consider investing in a high-quality digital scale to verify the weight of your gold purchases.

If you’re buying online or can’t inspect the gold in person, make sure it comes with a certificate of authenticity from a reputable assayer. Remember, if a deal seems too good to be true, it probably is.

Understand the Different Types of Gold

Investing in gold isn’t just about buying physical gold. There are gold ETFs, gold mining stocks, gold futures, and Gold IRAs. Each of these investment types has its benefits and risks, and what works for one investor might not work for another. Make sure you understand these options before investing.

Avoid High-Pressure Sales Tactics

Some unscrupulous dealers use high-pressure sales tactics to push investors into making impulsive purchases. Be wary of such tactics and take your time to research and understand what you’re buying. A reputable dealer will give you time to make your decision.

Secure Storage

Finally, if you’re buying physical gold, consider how you will store it. Gold is a high-value commodity, and keeping it secure is crucial. Many investors use safe deposit boxes at banks or private vaults. Some online dealers also offer secure storage options.

By following these tips, you’ll be in a better position to make informed decisions and protect yourself from potential scams when buying gold. Remember, the best defense against scams is knowledge, so take the time to educate yourself about the gold market and the specifics of buying gold.

Should You Invest in Gold?

Investing in gold is a decision that should be made in the context of your overall financial plan and investment goals. Gold can serve various roles in a diversified portfolio, offering benefits such as a hedge against inflation and currency fluctuations, and providing a store of value during uncertain times. Here are some reasons why you might consider investing in gold:

  • Hedge Against Inflation: Gold is often seen as a reliable store of value during periods of inflation. When the cost of goods and services rises, gold prices tend to rise as well. This makes gold a popular investment during times of economic uncertainty or high inflation.
  • Currency Devaluation: Gold prices are often inversely correlated with the value of the U.S. dollar. This means that when the dollar weakens against other currencies, gold prices typically rise. Investing in gold can provide a hedge against currency risk.
  • Portfolio Diversification: Gold has a low to negative correlation with stocks and bonds, making it a good diversifier for a portfolio. Including gold in your portfolio can potentially reduce overall volatility and risk.
  • Safe Haven Asset: During times of economic or geopolitical stress, investors often turn to gold as a safe haven asset. This can cause gold prices to rise during downturns in other financial markets.
  • High Liquidity: Gold is one of the most liquid investments. It can be bought or sold with relative ease, and the market for gold is active 24 hours a day. This means you can convert your gold investment into cash at any time.
  • Tangible Asset: Unlike stocks or bonds, gold is a tangible asset that you can hold in your hand. This tangibility can offer a sense of security and permanence that some investors find appealing.

However, it’s important to note that investing in gold is not without risks. Gold does not generate cash flows like stocks or bonds, and its value is primarily driven by investor sentiment. Also, while gold can be a good hedge against inflation or currency devaluation over the long term, its price can be quite volatile in the short term.

As with any investment, it’s crucial to do your research and consider your financial situation, risk tolerance, and investment goals before investing in gold. A financial advisor or wealth manager can help guide you in making this decision.

Final Thoughts

Buying gold can be an exciting and rewarding endeavor. Whether you’re purchasing gold bars, investing through a Gold IRA, or buying gold jewelry, there are plenty of options to suit your individual needs and goals.

As with any investment, it’s important to do your research, understand the risks involved, and ensure you’re making informed decisions. By following the tips and advice in this guide, you’ll be well on your way to building a successful gold investment strategy.

Leave a Reply